BA(Hons) Fashion Marketing

The Fashion Marketing BA (Hons) at the University of Huddersfield is a full-time undergraduate course that combines the principles of marketing with the exciting world of fashion. Offering an industry-focused curriculum, this course enables students to develop their knowledge and skills in fashion marketing, understanding consumer behaviours, fashion buying and merchandising, and fashion branding.Course Content: The course investigates core areas of marketing within the context of fashion and lifestyle. The curriculum imparts knowledge and skill sets concerning strategic and creative solutions concerning fashion marketing. Key subjects include Fashion Promotion and Communication, Consumer Behaviour, Fashion Buying and Merchandising, and Fashion Branding.Key Modules: Some prominent modules in the course include Trend Forecasting and Application, Fashion Promotion and Communication, Fashion Marketing Research, and the final year's Fashion Marketing Campaign.Accreditations: The delivery of this course includes industry-focused opportunities to maximise student's potential future employability. It was recognised as 'Outstanding' by the National Teaching Fellowship (NTF) and Global Teaching Excellence Award (GTEA).Future Careers: Graduates of this course can pursue various roles in the fashion industry, such as Fashion Marketer, Fashion Buyer, Visual Merchandiser, Fashion PR and Communications Specialist. The Career Service Team also supports students with CVs, interview techniques, enterprise activities and graduate positions.For more information on this course, please visit the official course page.