BA(Hons) Business and Digital Marketing Management

The Business and Digital Marketing Management BA (Hons) course offered by the University of Huddersfield is designed to prepare students for a successful career in the ever-evolving field of digital marketing. The course aims to equip students with a strong understanding of both traditional business skills and modern digital marketing practices.Course Content: The course takes a hands-on, practical approach to studying, with a focus on real-world projects and group work. It covers areas such as marketing planning, strategic marketing, digital marketing, social media marketing, consumer behaviour, business finance, and entrepreneurship. Key Modules: Some of the key modules include Marketing Planning, Strategic Marketing, Digital marketing and Social Media Marketing, Entrepreneurship, Business Finance, Customer Behaviour in the Digital Age, and the Digital Marketing Campaign.Accreditations: The course is recognised by the Chartered Management Institute (CMI), which means, on successful completion, students will be awarded a CMI Level 5 Diploma in Management and Leadership alongside their degree.Future Careers: Graduates are well prepared for a range of careers in areas such as digital marketing management, marketing communications, marketing research, sales management and even running your own business. For more information on this course, please visit the official course page.