MSc International Marketing

The International Marketing course at the University of Dundee is aimed at building the skills and knowledge that are necessary for marketers to implement innovative strategies in an international context. It covers core concepts such as international business strategy, marketing strategy and planning, and consumer behavior in a global context.Course Content: The curriculum for this course includes comprehensive study of various aspects such as International Marketing, Global Consumer Culture, Global Marketing Strategy and Management, and Strategic Concepts.Key Modules: Some of the important modules students will study include International Retailing, International Marketing Communications, Marketing Research, and International Sales Management.Accreditations: While the course does not declare any specific accreditation, it is offered by the University of Dundee, a recognized and respected institution in the UK.Future Careers: The course aims to equip students with the knowledge and skills necessary to tackle global marketing responsibilities. Graduates are well-prepared for positions in international marketing management, consultancy, research, and for further study in international marketing.For more information on this course, please visit the official course page here.