MSc Industrial Engineering and Digital Marketing

The MSc Industrial Engineering & International Business Management at the University of Dundee is a fusion of practical, industry driven engineering techniques and theories, along with comprehensive business management and operational skills. The students will be able to apply their acquired knowledge and gain practical experience through case studies, industrial visits and interactions with professionals in the industry.Course Content: This specialised course emphasises on digital marketing within an international business environment. Key areas studied include SEO and SEM, how these two are used in digital marketing campaigns, advertising, mobile marketing, marketing analytics and metrics, among others.Key Modules: Some of the major modules in this course include Engineering Management Strategy, Finance for Managers, Product Development and Innovation, Digital Marketing and Analysis, Managing Engineering Enterprise, Engineering Project or Dissertation, and Wheels & Wings: Competition in the Aviation and Automotive Industries. An additional option is available for international field trips. Accreditations: This course is accredited by the Institute of Engineering and Technology (IET) and fulfils the educational requirements for Chartered Engineer when presented with a CEng accredited Bachelors programme.Future Careers: Graduates of this course are set for career opportunities in planning and scheduling within consulting/engineering firms, production management, business project management, analyst roles, business systems support and advisory roles, and much more.For more information on this course, please visit the official course page.