BSc (Hons.) Business Economics with Marketing

The BSc (Hons) Business Economics & Marketing at the University of Dundee is a programme centered on developing an understanding of the changing global economy. While focusing on the practical application of economic theory, participants will also gain a strong foundation in marketing principles. This dynamic combination gives graduates a competitive edge in the business world.Course Content: The course structure includes a blend of core and optional modules. The core subjects focus on economics and marketing, integrated with business management techniques. The optional courses allow students to broaden their scope of knowledge, exploring subjects such as accounting, finance, and international relations.Key Modules: The course includes integral modules such as Principles of Economics, Marketing Principles and Practice, Quantitative Techniques, Business Accounting, Macroeconomics, Business Analysis & Decision Making, Marketing Communications, and Strategy.Accreditations: Upon successful completion of the course, students are awarded a BSc (Hons) degree certified by the University of Dundee. Future Careers: Graduates are well-positioned for a range of careers in the global business sector, such as product development, market research, sales and advertising, banking, and consultancy. The strong foundation in business marketing and economics could also lead to specialist economist roles within companies or government bodies.For more information on this course, please visit the official course page.