MSc Digital Marketing

The Digital Marketing Strategy MSc at the University of Lincoln is designed to provide students with a critical understanding and specialist knowledge of digital marketing strategy. The course focuses on the emergence of digital marketing practices and explores how they fit into the broader context of marketing strategy and corporate governance.Course Content: The course encompasses a range of topics from basic marketing principles, strategic marketing, and dealing with marketing ethics. It further delves into important areas such as building customer relationships, global marketing, and brand management. An essential part of the curriculum is the introduction to the latest digital marketing tools and techniques, such as SEO, SEM, social media marketing, email marketing, mobile marketing, and online advertising.Key Modules: The Key Modules include Strategic Marketing, Digital Advertising, and Sales Strategy; Ethics, Governance & Responsible Leadership; International Marketing & Customers; Relationship Marketing & Long-term Customer Engagement; Global Marketing & Brand Management; and Marketing Entrepreneurship & Innovation. Accreditations: This programme has been created in collaboration with industry professionals to ensure that the content aligns with the latest trends and requirements in the job market. The University of Lincoln is approved by the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing, which can add value to students' qualifications.Future Careers: As a Digital Marketing Strategy MSc graduate, students can pursue a career in a range of sectors such as digital marketing, project management, marketing consultancy, digital advertising, content creation, and marketing analytics. The knowledge and skills gained from this course can also be used to start your own digital marketing company or to grow an existing business. For more information on this course, please visit the official course page.