MA Creative Advertising

The University of Lincoln's course in Advertising and Marketing (BA Hons) offers students an engaging program aimed at exploring the fundamental principles of the advertising and marketing world. This course provides a unique opportunity for students to develop creative and analytical capabilities, equipping them with the skills and knowledge required to excel within the ever-evolving marketing sector.Course Content: The program seeks to inspire students, providing them with a strong foundation in the subject area. The course contains the study of integrated marketing communications, marketing management, consumer behaviour, strategic brand management, and market research techniques. Students also get to engage in practical workshops, hands-on real-life projects, and lectures from industry experts to gain an in-depth understanding of the subject area.Key Modules: This course involves the core modules of Principles of Marketing, Professional Practice, Media Buying, and Planning, Digital and Social Media, Creative Advertising, Consumer Behaviour, International Marketing, and Business Ethics.Accreditations: The Advertising and Marketing degree at the University of Lincoln is accredited by the Chartered Institute of Marketing (CIM), giving students the opportunity to graduate with professional qualifications alongside their degree.Future Careers: Graduates from this course have moved onto careers in fields such as marketing, advertising, public relations, event management, sales, and general management, among a host of other opportunities. Some are employed by multinational corporations, while others have chosen to launch their own businesses or work for non-profit organizations.For more information on this course, please visit the official course page.