The Creative Advertising and Marketing BSc (Hons) at the University of Lincoln provides students with the opportunity to develop key skills and knowledge in all aspects of advertising, from writing and designing print and online advertisements to creating complex strategic marketing plans. Students are encouraged to think creatively and critically about the industry and to consider the ethical implications of their work.Course Content: The course content blends theory with practical application, covering a broad range of topics including advertising and marketing principles, digital marketing, copywriting, and comparative narrative. Students have the opportunity to explore contemporary and innovative advertising practices using the latest technologies and platforms.Key Modules: Majority of the modules delivered in the first year focus on introducing students to advertising concepts and consumer behaviour, whilst the second and final years offer more specialised studies into areas such as international advertising, brand management, and digital advertising.Accreditations: The University of Lincoln is recognised by the Chartered Institute of Marketing (CIM), which provides students studying this course with an opportunity to gain additional qualifications and enhance their employability.Future Careers: Graduates from this course have found success in a range of roles within creative advertising and marketing, including as account executives, brand managers, sales executives, and digital marketing coordinators. The university’s strong links with industry provide students with plenty of opportunities for placements and internships, enabling them to gain practical experience and build a strong resume for the future.For more information on this course, please visit the official course page.