The Business and Marketing BA (Hons) degree at the University of Lincoln is designed to provide students with a firm grounding in the principles of modern marketing. This course values creativity and focuses on critical issues that marketing managers face in the globalized environment. It aims to develop a broad understanding of business from a marketing perspective.Course Content: The course content is heavily rooted in real-world business issues with regular guest lecturers from industry and non-profit organizations. The course provides the opportunity to develop key business skills and knowledge, including understanding of management principles, business strategy, and enterprise, while focusing on topics that are key to modern managerial practices.Key Modules: Some modules include Principles of Marketing, Integrated Marketing Communications, Contemporary Retail Environments, Exploring Business Ethics, Marketing Research, and Marketing Strategy.Accreditations: The Business and Marketing BA (Hons) degree is accredited by the Chartered Institute of Marketing (CIM). This means that students are eligible for exemptions against modules in the CIM Level 4 Certificate in Professional Marketing and CIM Level 6 Diploma in Professional Marketing, dependent on module choice.Future Careers: Graduates of this course often go on to careers in a wide range of sectors and roles, including marketing, retailing, marketing communications, event management, sales, and product development.For more information on this course, please visit the official course page, Business and Marketing BA (Hons) - University of Lincoln.