BA (Hons) Marketing and Advertising

The Advertising and Marketing BA (Hons) at the University of Lincoln aims to enable students to develop the skills and knowledge necessary to succeed in today's fast-paced marketing and advertising environment. The course has been designed around the current needs of employers, giving students the opportunity to work on real-life projects, attend guest lectures from industry professionals, and gain first-hand experience of the advertising and marketing industry.Course Content: The first year focuses on developing an understanding of the fundamentals of advertising and marketing, including consumer behaviour and marketing principles. The second year seeks to enhance creative skills such as copywriting and visual communication, as well as an understanding of digital marketing strategy. Third year aims to provide students with a broader, strategic understanding of advertising and marketing, with a focus on integrated marketing communications and brand strategy.Key Modules: Some of the key modules in the course include Marketing Principles, Consumer Behaviour, Copywriting for Advertisers, Digital Marketing Strategy, Integrated Marketing Communications, and Strategic Brand Management.Accreditations: The Chartered Institute of Marketing (CIM) accredits the course, providing an opportunity for direct entry onto the CIM Certificate in Professional Marketing.Future Careers: Graduates from this course have gone on to work in a range of roles in diverse sectors, including account management, digital marketing, brand management, media planning, and mobile marketing. For more information on this course, please visit the official course page here.