BA (Hons) Creative Advertising

The Advertising and Marketing degree at the University of Lincoln offers students a chance to delve into a creative and innovative, yet strategically based course. It aims to develop advertising and marketing professionals equipped for the global marketplace. The approach encourages creativity, collaboration with industry leaders and developing the understanding of the latest trends in advertising and consumer behavior.Course Content: The curriculum covers a wide range of areas including different marketing theories, principles of marketing, managing advertising and brand communications, global consumer culture, and advertising media and planning. Students participate in debates and discussions, developing argumentative essays and create practical advertising campaigns. The course also provides real-life projects, work placements, and guest lectures from industry professionals to help students understand the practical aspects of advertising and marketing.Key Modules: The core modules studied throughout the course include Marketing Behaviour, Managing Advertising and Brand Communications, Public Relations and Campaign Planning, Global Consumer Culture, and Researching Market in Practice. Accreditations: The course is Dual accredited by Chartered Institute of Marketing (CIM). After successful completion of the course, students meet CIM's qualifications for a graduate gateway.Future Careers: The Advertising and Marketing degree provides graduates with the skills to pursue careers in areas such as market research, advertising management, brand management, public relations, customer service, sales, and retail management.For more information on this course, please visit the official course page.