BA (Hons) Business & Marketing

The BA (Hons) Public Relations and Marketing course offered by the University of Lincoln is designed to equip students with creative, practical, and team-working skills that are integral for a career in public relations and marketing. The course is focused on teaching students about all aspects of public relations and marketing, planning and execution methods, digital media, and how it all correlates with consumer behavior.Course Content: The course intends to provide students with an understanding of the dynamic relationship between organisations and their diverse public, helping students to develop a wide range of practical and creative skills which can be utilized in a variety of PR and marketing roles. The research work intend to focus on practical application of concepts learnt throughout the course.Key Modules: Students will have the opportunity to study functional and strategic areas of public relations and marketing management, digital marketing, consumer insight, public relations planning, and execution, and research methods for PR and marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. Future Careers: This course serves as a preparation for a wide range of careers in public relations, marketing, digital communication, and media relations. Potential roles for graduates include PR Consultant, Public Affairs Consultant, Communication Manager, Marketing Manager, and Digital Marketing Specialist.For more information on this course, please visit the official course page.