BA (Hons) Business

The Business and Public Relations program offered by the University of Lincoln aims to teach students how to build relationships, create content, manage campaigns, and understand the context of business and communication industries through the study of PR theory and practice.Course Content: Students can expect to study a range of subjects from Understanding Human Behaviour to Business Communications and from Marketing Fundamentals to Entrepreneurship and Innovation. Additionally, students will also delve into Media Relations, Corporate Communications, International Business Culture and several other subjects.Key Modules: Some key modules in this program include Globalisation, Business and Society, Campaigning and Persuasive Skills, Analytical Techniques for Business, and Public Relations: A Transnational Approach.Future Careers: After completion of the course, students can potentially progress to a range of careers in Marketing, Human Resource Management, Public Relations, Advertising, and others. They can work in roles such as PR Officers, PR Consultants, Marketing Executives, Business Managers etc. For more information on this course, please visit the official course page.