MSc Marketing Management

The Marketing Management MSc course offered by the University of Derby provides an advanced understanding of marketing as a discipline. It focuses on the strategies and techniques relevant to multinational businesses and also understands the role of omnichannel marketing in a digital and globalised world.Course Content: The course comprises modules that offer in-depth knowledge of marketing management. The focus lies in contemporary marketing issues, including data-driven marketing, corporate marketing strategy, growth strategies in multinational businesses and understanding and developing markets. You will also have the opportunity to engage in hands-on consultancy projects in real-world scenarios.Key Modules: The modules covered include The Contemporary Consumer, Global Growth Strategies, Corporate Marketing Strategy, Understanding and Developing Markets, Marketing Consultancy Research, Data-Driven Marketing, and Independent Scholarship (Marketing Management). Accreditations: The course is accredited by the Chartered Institute of Marketing, ensuring industry relevance and high educational standards. Future Careers: Graduates from this course can look forward to successful careers in roles such as Marketing Manager, Brand Manager, Marketing Analyst, Product Manager, or Entrepreneur, among others.For more information on this course, please visit the official course page here.