BSc Hons Digital Marketing

The Digital Marketing BSc (Hons) course at the University of Derby aims to equip students with the skills and knowledge to join the digital marketing industry. This course focuses on developing strategic, analytical, and digital skills in students, preparing them for a fulfilling career in this fast-paced sector.Course Content: The major areas of study include Marketing Fundamentals, Principles of Economics, Digital and Social Media, Agile Consumer Insight, Digital Marketing Strategy and Planning, and The Developing Manager. The course involves a blend of lectures, tutorials, and seminars along with independent studies, e-Learning, and other interactive activities. Key Modules: Some of the key modules offered in this course are Digital and Social Media, Agile Consumer Insight, Consumer Behaviour, Digital Marketing Strategy and Planning, and Integrated Marketing Communications.Accreditations: The Digital Marketing BSc (Hons) course is accredited by the Chartered Institute of Marketing, ensuring that course content is constantly up to date and relevant to the industry. This accreditation also provides students an exemption from certain CIM modules.Future Careers: Upon completion of this course, students can launch their careers in various areas such as digital marketing management, social media management, online PR, SEO management, content management, and more. The course also provides a foundation for those looking to start their own digital marketing business.For more information on this course, please visit the official course page.