BSc Hons Artificial Intelligence in Digital Marketing

The BSc (Hons) Artificial Intelligence and Digital Marketing programme offered by the University of Derby integrates two highly sought-after skills in the digital economy: Artificial Intelligence (AI) and Digital Marketing. The course provides students with an in-depth knowledge of artificial intelligence principles and techniques, as well as equipping them with the necessary skills and competencies needed to apply AI in digital marketing strategies. Course Content: This course encompasses a broad range of topics, offering a balance between AI concepts and principles and the practical application of these within digital marketing. It includes areas such as AI models and applications, search engine optimisation, machine learning, development of chatbots, social media marketing, data analytics, and marketing strategies, among others.Key Modules: The course comprises several key modules including Introduction to Computer Science, Web and Social Media Marketing, Subverting and Reinventing Digital Media, Innovations in AI, AI for Practice, Design and Experimentation, AI Transformations, Consultancy Project or Double Experimental Project (AI), Ethics, Privacy, and Data Protection, and many others.Accreditations: Accreditation information is not specified for this course.Future Careers: Graduates of this course may pursue a wide range of careers relating to AI and digital marketing. They can apply their knowledge and skills in roles such as AI consultant, AI designer, AI solutions architect, digital marketing manager, digital marketing executive, SEO specialist, digital content manager, and others.For more information on this course, please visit the official course page.