BA Hons Media and Marketing

The BA (Hons) Media and Marketing course at the University of Derby is a joint honours course that combines two fascinating fields. It provides insight into the role of media and marketing in the modern world and equips students with the skills they need to launch exciting and dynamic careers. Course Content: The Media side of the degree explores the close relationship between media, culture and society, while the Marketing portion of the degree allows students to delve into marketing strategy, consumer behaviour and digital marketing. Students will explore key traditional media forms like television, radio, print, and music and how they are being transformed by digital technologies. Simultaneously, they will learn how to develop and manage marketing plans, understand consumers and the global market, and use a range of research methodologies.Key Modules: Some key modules include 'Marketing Creativity and Innovation', 'Consumer Behaviour', 'Media Strategy', 'Practising Public Relations' and 'Global and International Marketing'. Future Careers: Once graduated, students can undertake roles such as Business Analyst, Marketing Executive, Campaign Manager, Public Relations Officer, and Media Planner in various industries, including the creative sector, public relations, advertising, sales, and market research.For more information on this course, please visit the official course page.