BA Hons Marketing, PR and Advertising

The Marketing, Public Relations and Advertising BA (Hons) at the University of Derby is a contemporary, creative and vocational course designed to build on your understanding of the marketing, PR and advertising world while developing your skills, knowledge and professional network. This course will give you the opportunity to work on real-life projects, with real-life businesses, enabling you to build a portfolio of practical work to showcase to future employers.Course Content: The programme offers a balanced mix of academic study and practical work experience. There are a number of opportunities to gain hands-on experience, including working on live project briefs set by businesses, work placements, internships and voluntary roles. The course will cover key areas such as media relations, social media management, event management, consumer behaviour and strategic marketing.Key Modules: The course includes a variety of modules such as Principles of Marketing, Introduction to Public Relations and Advertising, Digital and Social Media, International Marketing Strategy, Branding and Digital Marketing Planning.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM). This means that, if you choose certain module options, you’ll gain exemptions from CIM professional qualifications.Future Careers: Graduates from this course will be equipped to pursue roles in marketing, PR, advertising, digital marketing, social media and branding, working in-house for organisations or in marketing agencies. For more information on this course, please visit the official course page.