BA Hons Business Management and Marketing

The Business Management and Marketing BA (Hons) at the University of Derby offers comprehensive insight into core business disciplines while focusing on the vital discipline of marketing. Students who opt for this course gain essential business skills and knowledge, fundamental principles of marketing, and implement them in complex business situations.Course Content: The BA (Hons) Business Management and Marketing course combines a variety of teaching and learning methods. It allows learners to comprehend the decision-making process involved in business management, understand management techniques, and create strategies. Furthermore, it equips students with skills to identify lucrative market opportunities, target audiences, and align products/services accordingly.Key Modules: The course encompasses a broad range of modules including economics for business, understanding people in organisations, business law, principles of marketing, market research, digital marketing strategy, strategic management and business policy, and a final year project in business and management.Accreditations: The University of Derby’s BA (Hons) Business Management and Marketing course is recognised by the Chartered Management Institute (CMI) and Chartered Institute of Marketing. Upon successful completion of CMI accredited modules, students are awarded professional certificates from CMI.Future Careers: This business and marketing degree open doors to lucrative career paths in various sectors. Graduates can pursue roles such as marketing executive, product manager, brand manager, sales executive, market researcher, advertising coordinator and more.For more information on this course, please visit the official course page.