MSc Sports Management

The Sports Management MSc at St. Mary’s University is a rigorous course engaging students with the commercial and managerial aspects of the sports industry. It comprehensively covers principles and applications of management, marketing, and event operation in the sector. The programme is suitable for professionals with experience in sports or management sectors, as well as people starting their careers in sport management.Course Content: The course imparts key knowledge in Sports Marketing, Hospitality and Fan Experience, Digital Sports Media, Sports PR and Journalism, and strategic sports management. It highlights the skills necessary for successful sports event management and how to approach commercial, financial and legal challenges in the sector.Key Modules: The programme is divided into several modules including Organisational Behaviour and Human Resource Management; Marketing Management; Financial Management; Strategic Management; Research Methods; and Dissertation or Work Placement Project.Future Careers: With an MSc in Sports Management, you could pursue employment opportunities at sports clubs, governing bodies, event management, sport marketing agencies, sport media and creative industries, and health and leisure clubs. You could also consider PhD study.For more information on this course, please visit the official course page here.