MSc Marketing

The MA Marketing course at St Mary's University is geared towards acquiring a deep understanding of marketing systems and applying this knowledge to real-world business contexts. This program is ideal for individuals who desire a fulfilling career in the dynamic field of marketing.Course Content: The program places a heavy emphasis on modern marketing methodologies, insights, and strategic decision-making. It also includes the development of practical marketing skills, including market research, strategic marketing planning, and contemporary issues in marketing.Key Modules: The core modules of the course include Marketing Insights, Applied Consumer Behaviour, Strategic Marketing Decisions, Marketing Research, and Strategic Brand Management. The program also offers elective modules such as E-Marketing and Social Media, Retail Marketing, Non-profit and Social Marketing, Marketing Consultancy, and Sales Management.Accreditations: The course is approved by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM’s Professional Postgraduate Diploma in Marketing.Future Careers: The acquired skills and sound knowledge of marketing will enable graduates to pursue opportunities in advertising, international marketing, market research, sales management, product and brand control (including charity brand management), and new product development.For more information on this course, please visit the official course page.