BA (Hons) Sports Communications and Marketing

The BA (Hons) Sports Communications and Marketing course at St. Mary's University is designed to equip students with the essential skills needed in the evolving worlds of sports communications and marketing. The program is developed in collaboration with leading experts and offers an insightful curriculum focusing on strengthening a student's abilities in communication, digital technology, and data analysis. Course Content: Within the course, students explore the study of sports organizations and their innovations in communication and marketing. It includes understanding sports consumers and fans, clubs and their communities, and the digital transformation of sport. The course is designed to enhance the students’ knowledge of how sport is consumed and commodified through media and commercial deals.Key Modules: Key modules in this course include Sport and Commercial Media, Sport Online, Sport and Social Media, Sports Public Relations, Sports Marketing, Digital Analytics in Sport, and Final Research Project.Accreditations: Currently, there are no specified accreditations for the BA (Hons) Sports Communications and Marketing course.Future Careers: The course prepares students for lucrative careers in the sports industry such as sports marketing, sports communications, sports public relations, and sports journalism. Additionally, students can consider roles in event and tournament management, sports agencies, clubs and governing bodies, and digital sport ventures. For more information on this course, please visit the official course page.