MSc Marketing and Data Analytics

The MSc Marketing and Data Analytics at Nottingham Business School is a one-year full-time course that equips students with requisite knowledge in marketing analytics with a synopsis of professional marketing and analysis practices. It delivers comprehensive training on using data to create, enhance, and preserve marketing strategies.Course Content: The course offers a digital marketing pedagogy delivering both theoretical and practical skills in the modern business environment. Training includes professional seminars and workshops, real-world consultancy projects, and the use of simulation software. Students acquire technical skills like data visualization and predictive modelling plus mastering professional software tools.Key Modules: The course comprises key modules including Data Analytics in Action, Strategic Marketing, Digital Marketing Analytics, and a Marketing Analytics Project. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), which means students will have a degree and a professional qualification upon graduation.Future Careers: Graduates of the MSc Marketing and Data Analytics can explore employment opportunities in various fields including Market Research Analyst, Marketing Manager, Management Consultant, Business Development Executive, Data Analyst, Project Manager, and more. For more information on this course, please visit the official course page: MSc Marketing and Data Analytics.