MSc Marketing and Brand Management

The MSc Marketing and Brand Management at Nottingham Trent University is an intensive, full-time Masters degree designed for students aspiring to be leaders in brand and marketing management. It is a 1-year course that provides students with in-depth knowledge and proficiency in theoretical and practical aspects of marketing strategy and brand management in a global context. Course Content: The course examines strategic marketing management, consumer behaviour, research methods, brand and reputation management, understanding and using marketing data, integrated communications, risk and crisis management, global perspectives and customer experience marketing.Key Modules: Some of the significant modules include Strategic Marketing, Consumer Behaviour, Research Methods, Brand and Reputation Management, Integrated Marketing Communications, International Risk and Crisis Management and International Retailing. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) which ensures that the content taught is in line with the needs of businesses and intended to provide students with god chances of being successfully employed upon graduation.Future Careers: The program provides students with competitive employability skills for careers in Marketing Management, Brand Management, Marketing Analysis, Marketing Research roles or to start their own marketing ventures. The course also offers an opportunity for students to undergo a work placement in a marketing environment to gain real-world experience before graduating.For more information on this course, please visit the official course page.