MSc Marketing

The MSc Digital Marketing course at Nottingham Business School is designed for those who want to advance their career by obtaining a deep understanding of the impact digital marketing can have on the business landscape. The course provides training to help students develop a strategic approach to marketing and gain an excellent working understanding of the opportunities and challenges in the digital environment.Course Content: The course is divided into three stages - the Certificate stage, where students learn basic principles and fundamentals of marketing; the Diploma stage, where they are introduced to the importance of adopting an increasingly digital focus when strategizing marketing tactics, and the Masters stage, where students will undertake a Major Project to apply their competencies and knowledge in an area of their interest.Key Modules: Some important modules include Understanding the Behavioural Elements of Marketing, Digital Marketing, New Technologies for Marketing, Marketing Metrics, and Driving Digital Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and offers students a dual award. On successful completion of the MSc Digital Marketing, students will be awarded the CIM Level 7 Certificate in Professional Marketing.Future Careers: This course equips students for a variety of careers in different sectors. Possible future roles include digital marketing manager, social media manager, brand manager, e-commerce manager, and many more.For more information on this course, please visit the official course page here.