The MSc Digital Marketing course at Nottingham Business School is designed for those who want to advance their career by obtaining a deep understanding of the impact digital marketing can have on the business landscape. The course provides training to help students develop a strategic approach to marketing and gain an excellent working understanding of the opportunities and challenges in the digital environment.Course Content: The course is divided into three stages - the Certificate stage, where students learn basic principles and fundamentals of marketing; the Diploma stage, where they are introduced to the importance of adopting an increasingly digital focus when strategizing marketing tactics, and the Masters stage, where students will undertake a Major Project to apply their competencies and knowledge in an area of their interest.Key Modules: Some important modules include Understanding the Behavioural Elements of Marketing, Digital Marketing, New Technologies for Marketing, Marketing Metrics, and Driving Digital Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and offers students a dual award. On successful completion of the MSc Digital Marketing, students will be awarded the CIM Level 7 Certificate in Professional Marketing.Future Careers: This course equips students for a variety of careers in different sectors. Possible future roles include digital marketing manager, social media manager, brand manager, e-commerce manager, and many more.For more information on this course, please visit the official course page here.
The MSc Digital Marketing course at Nottingham Business School is designed for those who want to advance their career by obtaining a deep understanding of the impact digital marketing can have on the business landscape. The course provides training to help students develop a strategic approach to marketing and gain an excellent working understanding of the opportunities and challenges in the digital environment.
Course Content: The course is divided into three stages - the Certificate stage, where students learn basic principles and fundamentals of marketing; the Diploma stage, where they are introduced to the importance of adopting an increasingly digital focus when strategizing marketing tactics, and the Masters stage, where students will undertake a Major Project to apply their competencies and knowledge in an area of their interest.
Key Modules: Some important modules include Understanding the Behavioural Elements of Marketing, Digital Marketing, New Technologies for Marketing, Marketing Metrics, and Driving Digital Marketing.
Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and offers students a dual award. On successful completion of the MSc Digital Marketing, students will be awarded the CIM Level 7 Certificate in Professional Marketing.
Future Careers: This course equips students for a variety of careers in different sectors. Possible future roles include digital marketing manager, social media manager, brand manager, e-commerce manager, and many more.
For more information on this course, please visit the official course page
here.