MSc Digital Marketing

The MSc Digital Marketing course at Nottingham Business School, Nottingham Trent University, is a distinctive, research-informed and fully integrated programme that develops the digital marketing skills that offers employers a unique mix of theory and practice. It empowers students to challenge and refute accepted norms in the pursuit of best practice for individuals and organisations.Course Content: This full-time, one-year programme is designed perfectly to integrate theory and practical skill acquisition with a deep understanding and critical appreciation of the strategic and operational demands placed on managers responsible for digital marketing, who may be working across a range of business sectors. The course involves working on live projects that give real-world experience of the dilemmas and decisions faced by digital marketers today. It also incorporates key elements necessary to understand the complexities of digital marketing and the relevant techniques, tools, and strategies employed to engage consumers online.Key Modules: The curriculum incorporates modules like the Digital Marketing Landscape, Consumer Behaviour: A Digital Focus, Digital Marketing Strategy and Planning, Digital Analytics, Digital Marketing Communication Tools, Mastering Business Concepts, and The Transformation Project.Accreditations: The MSc Digital Marketing course at NTU is accredited by the Institute of Direct and Digital Marketing (IDM). Students are eligible for exemptions in a number of IDM qualifications upon graduation.Future Careers: Graduating students from the MSc Digital Marketing programme can secure careers in a wide range of sectors including digital marketing agencies, within sales and marketing functions of broader businesses, digital start-ups, multinational corporations, family businesses, and SMEs.For more information on this course, please visit the official course page.