MSc Advertising and Marketing Communications

The MSc Advertising and Marketing Communications course, offered by Nottingham Business School, offers an innovative and distinctive opportunity for students to gain a comprehensive understanding of marketing communications in a rapidly evolving advertising landscape. With a focus on practical skills and global trends, this MSc degree prepares you for careers in both the public and private sectors.Course Content: Coursework emphasizes practical skills, such as copywriting, media planning and campaign management, and integrates these disciplines with more theoretical aspects of marketing and business strategy. The program also incorporates real-world examples and case studies, as well as simulations and games, to help students gain an understanding of the current advertising environment.Key Modules: The core modules for this course include Understanding Consumers, Marketing Theory, Marketing Applications, Analytics for Marketers, Brand and Reputation Management, and Marketing Communications Strategy.Accreditations: The MSc Advertising and Marketing Communications course is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. There's the opportunity to gain two qualifications, an MSc and a Professional Diploma in Marketing, as part of this course.Future Careers: Graduates can find careers in a wide range of industries and roles. Past students have worked in areas such as brand management, marketing communications and advertising, public relations, digital marketing, and sales and marketing consultancy.For more information on this course, please visit the official course page here