BA (Hons) Business Management and Marketing

The BA (Hons) Business Management and Marketing course offered at Nottingham Trent University provides students with an insightful perspective into the world of business management and marketing. Throughout this course, students will acquire fundamental knowledge and skills needed to succeed in this industry, learning how to critically evaluate and develop appropriate business strategies, as well as explore the practical application of marketing concepts.Course Content: The BA (Hons) Business Management and Marketing course enables students to familiarize themselves with the principles of business management and marketing. From understanding the basics of business operations, law, and ethics to mastering digital marketing techniques and consumer behavior, the course consists of several modules designed to cover a broad range of topics.Key Modules: The core modules that the students will be studying include Organisations and the Business Environment, Introduction to Managing People, Introduction to Marketing, Business Information Systems, Economics for Business and Management, Business Law, and Managing Accounting and Finance. The study also extends to areas like Operations Management, Global Strategic Management, Market Research, Digital Marketing, and Strategic Marketing Management.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and also offers students the possibility to gain exemptions from the Chartered Institute of Management Accountants (CIMA) exams.Future Careers: Graduates of the BA (Hons) Business Management and Marketing course can expect to pursue careers in areas such as management consulting, digital marketing, market research, sales and advertising, customer relations, public relations, and human resources.For more information on this course, please visit the official course page.