MSc Global Marketing

The Global Marketing Postgraduate course at the University of Roehampton offers an opportunity to develop a strong command of critical knowledge required by managers who are working in multinational companies, consulting firms, international organizations or in academia. Students will gain real-world experience and develop an understanding of how global marketing strategies apply to businesses operating internationally.Course Content: The course covers a wide array of relevant topics, including global marketing strategy and planning, understanding global consumers, internalisation strategy and practice, project management and leadership, research methodologies, and a final project which could be based on a company internship.Key Modules: Some of the key modules in this course include Global Marketing Strategy and Planning, International Marketing Communications, Understanding Global Consumers, Internalisation Strategy and Practice, Research Methodologies, and Project Management and Leadership.Future Careers: The skills acquired in this course can be of use in various occupations. Graduates will be well-prepared for roles in sectors such as marketing, communications, brand management, public relations or market research in national and international companies, consulting firms or public agencies.For more information on this course, please visit the official course page here.