BSc Business Management and Marketing

The Business Management and Marketing course at the University of Roehampton provides a comprehensive examination of business theories and practices while emphasizing marketing principles and strategies. This course gives students a solid foundation in business management, financial regulations and inspires creative thinking in advertising and promotions. The faculty is made up of industry professionals, ensuring realistic insights into business and marketing strategies.Course Content: The course covers critical areas in business, including business finance, human resource management, managing operations, marketing context, and strategy. The program also provides students with a choice for a professional placement or study abroad year, offering a unique opportunity to gain relevant work experience or develop global cultural perspectives. Key Modules: The modules of the course include Foundations of Business, Entrepreneurial Practice, Business Strategy, Consumer Behaviour, Marketing Communications and International Marketing. Year three modules include specialist options such as Digital Marketing, International Business, and Service Management.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), offering direct entry onto the CIM's Chartered Postgraduate Diploma in Marketing. It is also recognized by the Chartered Management Institute (CMI), which means the course is mapped to the CMI's Professional Standards, allowing students to apply for CMI membership and qualifications.Future Careers: Upon completion of the course, students can pursue careers in a variety of business and marketing sectors. Graduates have found positions in management consulting, brand management, advertising, public relations, customer relations, market research, and sales.For more information on this course, please visit the official course page.