MSc Marketing Management

The Marketing Management MSc Honours course offered by Middlesex University provides an in-depth understanding and knowledge of marketing principles and practice. This postgraduate course is designed for both beginners and professionals who want to enhance their marketing skills to manage complex marketing issues effectively and successfully.Course Content: The course delivers a solid understanding of key marketing techniques, theories, and strategies. The course covers various aspects such as strategic marketing management, marketing research, buyer behaviour, and services marketing, alongside the opportunity for students to specialise in an area of their choice through a number of elective modules. Key Modules: Modules include Introduction to Marketing Management, Strategic Marketing Management, Marketing Research, Marketing Communications, Buyer Behaviour and Relationship Marketing, Services Marketing, Digital Marketing, Marketing Analytics, and Marketing Consultancy Project.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), ensuring that the course content remains fresh and relevant - and reflects key trends and developments within the industry.Future Careers: This course enables graduates to pursue careers in a range of fields such as sales and advertising, strategic planning, research, public relations, consultancy and operations.For more information on this course, please visit the official course page [here](https://www.mdx.ac.uk/courses/postgraduate/marketing-management-msc-honours/).