MSc Digital Marketing

The Digital Marketing MSc is a postgraduate course offered by Middlesex University, designed to equip students with the skills needed in the constantly evolving digital marketing sector. Guided by industry professionals, the program provides a hands-on approach and insights into the digital marketing world, enabling students to thrive in their future careers.Course Content: The course incorporates a range of strategies including social media marketing, user experience, customer journey mapping, data analytics, and more. It features a diverse selection of assessments like live project work and the 'real-world' marketing challenges to develop practical skills and enhance employability. There is also a major independent research project where students can delve deep into a digital marketing topic that spark their interest.Key Modules: Some of the key modules included in the program are Digital and Social Media Marketing Strategy, Content Marketing and SEO, Web and User Analytics, along with other elective modules like UX Design, Advanced Advertising, Digital Visualisation and New Media, among others.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Graduates from this course can become digital marketing managers, social media specialists, content managers or SEO analysts, taking roles in various sectors such as communication agencies, NGOs, or public institutions. There is also support provided in starting up and running your own digital marketing business.For more information on this course, please visit the official course page.