MA Place Branding

The MA in Place Branding offered by Middlesex University is a course that focuses on the application of branding and marketing strategies at a wider level to influence country, region, and city identities. This postgraduate programme is designed for individuals seeking a comprehensive understanding of how to shape and influence places' reputation, competitiveness, and attractiveness.Course Content: The course encompasses the study of globalization and its implications on international business. It primarily focuses on understanding the process of branding and marketing places, including countries, regions, and cities, to attract tourists, investments, and skilled migrants.Key Modules: The main modules include place branding, media and communication, destination marketing and management, research methods, and a dissertation on place branding.Accreditations: This course is accredited by Middlesex University.Future Careers: Graduates are equipped with the necessary skills to work in various areas. They can find potential employments in public authorities (national, regional, local), tourism organisations, event organisations, international organisations, cultural institutions, and consulting firms dealing with place branding, tourism, events, public diplomacy, and international relations.For more information on this course, please visit the official course page [here](https://www.mdx.ac.uk/__data/assets/pdf_file/0023/766004/MA-Place-Branding-Programme-Specification-updated.pdf).