BA Hons Marketing

The Marketing BA Honours course offered by Middlesex University is designed to equip students with the necessary skills and knowledge needed to excel in the dynamic world of marketing. This course integrates creativity with the strategic and analytical skills necessary for making informed marketing decisions that drive meaningful impact. Course Content: This course offers students the unique opportunity to develop their understanding of marketing in a business context. Through a combination of relevant theoretical knowledge and practical skills, students are primed to form, execute and evaluate strategic marketing initiatives. Key Modules: Key modules encompass various aspects of marketing such as digital marketing, customer behaviour, marketing research, international marketing, and strategic marketing management. In their final year, students also undertake a major project.Accreditations: Accredited by the Chartered Institute of Marketing (CIM), this course ensures that students' skill sets align with the evolving demands of the industry. Future Careers: Graduates of the Marketing BA Hons program find career opportunities in advertising, brand management, market research, marketing consultancy, public relations, retail management, and sales. For more information on this course, please visit the official course page [here](https://www.mdx.ac.uk/courses/undergraduate/marketing-ba-honours/).