BA Hons Business Management (Marketing)

The Business Management Marketing BA Honours at Middlesex University is designed to mold students into business charactered individuals ready for the workplace. By incorporating a balanced mix of practical and theoretical learning, students can expect to gain a solid grounding in the key concepts of business management and marketing.Course Content: The course is carefully structured to cover a range of subjects related to business management and marketing. From the first year, students are introduced to the areas of business, marketing, economics, and more. In the second and third years, the course takes a more in-depth look at strategy, consumer behavior, and management issues in today's global environment. The course is also notable for its use of case studies, real-world scenarios, and industry-specific contexts to deliver learning.Key Modules: Key modules include Principles of Marketing, Organisations and the Business Environment, International Business Strategy, and Consumer Research and Marketing Communications, among others.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) providing students with the opportunity to gain professional qualifications through the CIM Graduate Gateway.Future Careers: Upon graduation, students are well-equipped for a range of careers in various areas such as marketing, sales and advertising, public relations, human resources, and project management. Some graduates also opt to start their own businesses or go on to advanced studies.For more information on this course, please visit the official course page [here](https://www.mdx.ac.uk/courses/undergraduate/business-management-marketing-ba-honours/).