BA Hons Advertising, Public Relations and Branding

Middlesex University offers an undergraduate honours degree program in Advertising, Public Relations and Branding. This course is designed to nurture imaginative, versatile and powerful communicators. The program is packed full of practical industry experiences and expert input to ensure the students are fully equipped for a career in the global advertising industry.Course Content: The course content in this degree program is designed to offer students an insight into the world of advertising, public relations, and branding. The curriculum is built to provide students with a robust and comprehensive understanding of the factors that determine effective brand communication. You will learn about advertising strategies, planning and execution, creative thinking, brand management, PR tactics and techniques, and research and insight as well as how to tackle creative briefs, PR campaigns and produce a live public event. Key Modules: The key modules of this course consist of Narrative and Storytelling, Branding 1 (Idea to Identity), Advertising and Promotion 1 (Market), Creative Strategy for Advertising, Emotions and Experiences, Branding 2 (Strategies and Interactions), Advertising and Promotion 2 (Message), and Communications for Global Audiences.Accreditations: This course is endorsed by the Public Relations and Communications Association (PRCA) and offers students a PRCA digital certificate.Future Careers: Students who graduate in Advertising, Public Relations, and Branding may look for a wide range of positions such as advertising account manager, brand manager, PR account executive, event manager, digital marketing executive, copywriter, social media manager, amongst many others in sectors from the arts to multinational enterprises.For more information on this course, please visit the [official course page.](https://www.mdx.ac.uk/courses/undergraduate/advertising-public-relations-and-branding-ba-honours/)