BA (Hons) Fashion Marketing and Business Management

The BA (Hons) Fashion Marketing and Business Management at London Metropolitan University is an innovative course aimed at students looking forward to joining exciting fields of fashion marketing and business management. The course delivers comprehensive knowledge and skills needed to create successful marketing campaigns for fashion products and services.Course Content: The course content stresses the importance of brand identity and brand experience, as well as an understanding of key aspects of business and marketing strategy. Students will explore areas such as buying and merchandising, fashion forecasting, and luxury brand management, covering both traditional marketing methods and innovative digital practices.Key Modules: This course includes modules like Fashion Marketing Campaign, Fashion Buying and Product Development, Fashion Events Management, Luxury Brand Management, Contemporary Issues in Fashion Marketing, and Final Major Project.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), permitting the procurement of dual awards (BA and CIM Diploma in Professional Marketing) upon successful completion.Future Careers: Graduates of this course can secure roles in areas such as fashion marketing, fashion brand management, fashion buying, visual merchandising, retail and sales management, public relations, and fashion entrepreneurship.For more information on this course, please visit the official course page.