BA (Hons) Business Management and Marketing

The Business Management and Marketing BA (Hons) course at London Metropolitan University is designed for students who aspire to play a leading role in the business and marketing world. The course, delivered over three years full-time or six years part-time, offers a foundation in the key disciplines of management and marketing while providing the opportunity to specialize in subjects related to the industry.Course Content: This program covers a range of topics that widen student perspectives on the dynamic global business environment. The curriculum begins with core modules that offer an in-depth exploration of business, management, and enterprise principles, then progresses to more specific modules honing in on marketing strategies, research, and communication skills. Furthermore, the course emphasizes practical application and project-based learning to prepare students for real-world scenarios.Key Modules: Some key modules in this program involve Business Analysis and Decision Making, Global Marketing Strategy, Introduction to Marketing Communications, Strategic Management, Understanding the Business Environment, and Work-Based Learning: Leading in Learning.Accreditations: The course content is reflected in the Chartered Institute of Marketing's (CIM) introductory and professional Certificate in Marketing should the student wish to gain this extra qualification.Future Careers: Graduates of this course are equipped to take on a variety of roles in business and marketing. Career options may include business development, brand management, digital marketing, sales, or even entrepreneurship. Additionally, the course allows students to pursue postgraduate studies to further enhance career prospects.For more information on this course, please visit the official course page.