BA (Hons) Advertising, Marketing Communications and Public Relations

The ‘Advertising, Marketing Communications and Public Relations - BA (Hons)’ is a dynamic undergraduate course offered by London Metropolitan University. It gears students with essential knowledge and training in the areas of advertising, marketing, public relations, and communications. The course's robust curriculum is designed so students develop the vital skills and knowledge expected in these industries.Course Content: This course is systematically structured to instill the basics first and then expose students to more complex ideas. It commences with acquiring practical knowledge by working on real-life projects to sharpen your skills. This degree combines theory and practice in a very interactive way, encouraging students to apply the learned theories to actual situations. Students will learn about traditional marketing and communication strategies and their applications in the digital world.Key Modules: Some main modules covered in this course are Advertising and Promotion, Personal Transferable Skills, Marketing Communications, Consumer Behaviour, Online Marketing, and PR, Brand Management, and Business and Marketing Strategy. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and the Public Relations Communications Association (PRCA), adding enormity to the degree. The Digital Marketing module's completion also provides students access to the IDM qualification level 4 award in Direct and Digital Marketing. Future Careers: After completing the course, students can position themselves in roles of PR professionals, communication strategists, advertising executives, digital marketing specialists, and brand managers in various industries like FMCG, retail, hospitality, IT, and many more. For more information on this course, please visit the [official course page.](https://www.londonmet.ac.uk/courses/undergraduate/advertising-marketing-communications-and-public-relations---ba-hons/)