BA (Hons) Business Management (Marketing pathway)

The BA (Hons) Business Management (Marketing) at London South Bank University (LSBU) is a full-time, three-year degree or a four-year degree with an optional placement year. The course is designed to offer a comprehensive understanding of business management, with a focused study on marketing. This blend of knowledge equips students with valuable skills and expert knowledge, allowing them to excel in business or marketing roles upon graduation.Course Content: The course provides a perfect blend of academic theory and practical work. The first year lays the groundwork by introducing the principles of business, accounting, and people management, while the second year advances these concepts further. The third year deepens this knowledge by including strategic management and various marketing modules.Key Modules: Key modules in this course cover a broad spectrum, including Business and Management Inquiry, Principles of Marketing, Marketing Management, Services Marketing, Brand Management, and Marketing Strategy in Context.Accreditations: This course has been awarded the EPAS Accreditation, an international programme accreditation system operated by EFMD. It reflects the academic quality and relevance of the programme to the business environment.Future Careers: Graduates from this course can find potential careers in a wide range of business and marketing roles, including management consultancy, brand management, service quality and customer relationship management and marketing within profit and non-profit sectors.For more information on this course, please visit the official course page.