MSc Digital Marketing Management

The MSc Digital Marketing Management at the University of Greenwich is an advanced-level course designed to provide students with an understanding of contemporary marketing principles, techniques and tools in the digital era. It aims at empowering students with essential skills and knowledge required for managing digital marketing strategies effectively. The course has a duration of 1, 2 or 3 years which can be undertaken as full-time, part-time or sandwich respectively and is taught in London.Course Content: The course comprises various modules that cover a wide range of subjects such as digital marketing management, data analytics, social media marketing, SEO, content marketing, international marketing and e-commerce, among others. It combines the theoretical knowledge and practical application of digital marketing, arming the students with a comprehensive understanding of the subject. The program also incorporates a research project which allows students to apply the learned theories and principles in a real-world context.Key Modules: Some of the key modules included in this course are Marketing Theory and Practice, Applied Marketing Research, Digital Marketing, Social Media Marketing Strategy, Innovation Development and Management, E-Commerce Strategy, SEO and Analytics for Digital Marketing, and Research Methods.Accreditations: This program is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. CIM qualification is highly sought after by employers.Future Careers: The MSc Digital Marketing Management course prepares students for a successful career in a wide range of sectors. Graduates can work in various sectors including digital marketing agencies, in-house marketing departments, or they can even start their own digital marketing businesses. Graduates may also be employed in roles such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Manager, etc.For more information on this course, please visit the official course page.