MA Strategic Marketing

The Strategic Marketing MA Dual Award is a course offered by the University of Greenwich in collaboration with Politecnico di Milano School of Management in Italy. This master's level course involves spending the first term at Greenwich and the following term at Politecnico di Milano. The course affords students a deep understanding of strategic marketing as well as how to manage different brands in various industries. It prepares students to tackle and resolve marketing challenges.Course Content: The MA Strategic Marketing covers a wide range of topics in marketing disciplines. During the first term at the Business School, students will study essential marketing concepts and fundamentals. The curriculum for the second term at MIP Politecnico di Milano focuses mainly on specialist marketing and operations modules.Key Modules: The course modules include Marketing Strategy, Marketing Innovation & Growth, Digital Marketing & Social Media, Brand and Product Management, Market Research and Analysis, Sales Management, Offering Design and Development, and Strategic CSR, among others. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This represents meaningful recognition from the industry's professional body.Future Careers: Graduates of the MA Strategic Marketing course can expect a variety of career opportunities across diverse sectors. They can take up job roles like marketing managers, business development managers, digital marketing managers, and even head of marketing, etc.For more information on this course, please visit the official course page.