MA Strategic Management

The MA Strategic Marketing (Dual Award) is a specialized master's course offered by the University of Greenwich. It provides students with a comprehensive understanding of marketing strategies and techniques, combined with practical skills to apply in the real world. The course involves a year of study in the UK, followed by an opportunity to study abroad at one of the university's partner institutions to achieve a dual degree.Course Content: The course content includes practical workshops and the opportunity to execute a live project where students work with an organisation to solve a real-life challenge. The innovative study and assessment methods are developed by expert faculty who have practical experience in the field. Key Modules: The main modules covered in the course are Strategic Analysis and Management, Marketing Leadership, Research Methods, Integrated Marketing Communications, Consumer Behaviour Insights, and a Strategic Marketing Consultant Project. Accreditations: The acreditation for this course is in progress and further details will be available soon.Future Careers: Upon graduation, students will have a competitive edge in a wide range of marketing roles, including Marketing Manager, Market Research Analyst, Sales Manager, and Advertising Manager.For more information on this course, please visit the official course page.