MA Marketing Mangement

The Marketing Management MA at the University of Greenwich is a postgraduate course designed to provide students with the knowledge and skills necessary to excel in the field of marketing. It is aimed at students who have previous experience, as well as those who are looking to switch careers or boost their current career in the marketing industry.Course Content: The course provides a detailed insight into the main elements of strategic marketing and the opportunity for marketing management practice. It equips students with a comprehensive knowledge base in business and marketing and focuses on the development of key skills in marketing strategy, marketing analytics and marketing research.Key Modules: The core modules of this course include Marketing Strategy and Planning, Marketing Communications, Consumer Behaviour, and Marketing Consultancy Project. In addition, there are optional modules such as Marketing and Society, Marketing Creativity and Innovation, and Events management.Future Careers: Graduates from this course have moved into various sectors including telecommunications, fashion, marketing, customer relations, international marketing, and independent consultancy. The skills acquired throughout this course can also open the door to a career in marketing management for an organization in any industry.For more information on this course, please visit the official course page here.