BA Hons. Marketing and Brand Management

The Marketing and Brand Management BA (Hons) course offered by the University of Greenwich allows students to explore the dynamic world of marketing and branding, equipping them with the needed skills to successfully manage brands and make crucial strategic decisions. This course is conducted on a full-time basis and takes three years to complete.Course Content: This course offers students a comprehensive overview of marketing through a range of topics such as traditional and digital marketing strategies, consumer behavior, global markets, and branding. Students will also gain practical skills related to consumer research, critical thinking, and marketing planning. The teaching methods will involve practical workshops, group projects, case studies, and guest lectures. Key Modules: Throughout the course, students will study various modules including Marketing Research, Consumers and Brands, Strategic Brand Management, Global Marketing Management, and Digital Marketing and Analytics. Accreditations: The program has been accredited by the Chartered Institute of Marketing (CIM), granting students exemptions from certain CIM modules if they choose to pursue their qualifications after graduating. Future Careers: The course opens doors to multiple career paths such as Brand Manager, Marketing Executive, Public Relations Officer, Media Planner, and Market Researcher. The program also incorporates work placement opportunities, further enhancing employability.For more information on this course, please visit the official course page here.