BA Hons. Business with Marketing

The Business Marketing BA (Hons) course offered at the University of Greenwich is designed to provide students with a comprehensive understanding of marketing, business operations, strategy and management. The course aims at building students' problem-solving skills and giving them a competitive edge in a variety of business careers. Course Content: The programme delivers a balanced approach, incorporating both theory and practice. Content covers a wide range of essential topics, including marketing strategies, digital marketing, consumer behaviour, brand management, and marketing research. Highlighted focus areas also include global marketing and international business.Key Modules: Some of the key modules throughout this course are Fundamentals of Marketing, Branding and Communications, Market Research, Global Marketing, Digital and Social Media Marketing, Product and Brand Management, and Business Strategy.Accreditations: The course is dual-accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). This means that on successful completion of the course, students will be awarded dual certification from both of these professional bodies in addition to their degree.Future Careers: The course prepares students for a wide range of marketing and management careers including roles such as marketing manager, brand manager, public relations officer, sales executive, and other business-related professions. Graduates can also choose to continue their study and further hone their expertise at postgraduate level.For more information on this course, please visit the official course page.