MA Luxury Brand Management

The MA Luxury Brand Management course at Northumbria University is a specialised program that addresses the needs of the luxury brands sector. It is designed to cultivate students' creative thinking and entrepreneurial spirit, together with expertise in luxury brand management. Course Content: This course is focused on informing and preparing students to tackle issues in luxury brand management with creative and informed solutions. It includes presenting and solving real-world business problems, understanding the role of sustainability in luxury brand management, analysing luxury markets and consumers and developing luxury brand strategies.Key Modules: Students will engage with modules like Understanding the Luxury Consumer, Luxury Brand and Experience Management, Luxury Current Issues and Research, Developing Personal and Professional Practice, and The Future and New Approaches to Luxury.Future Careers: This program prepares students for a wide range of roles within the industry, with potential positions in areas such as brand management, marketing, retail, public relations, and event management, in the international luxury sector.For more information on this course, please visit the official course page.