BA Hons Marketing

The Marketing BA (Hons) course offered by Northumbria University is designed to equip students with the knowledge and skills they need to excel in the world of marketing. This course provides a comprehensive understanding of the marketing functions within organizations and the competitive environment in which they operate. Course Content: The course covers areas such as digital marketing, consumer behavior, marketing management, and advances in marketing theory and practice. It offers a blend of theory and practice, assessment items linked to the real world and the opportunity to gain valuable work experience.Key Modules: Some of the key modules include year one modules such as 'Digital and Social Media', 'Marketing Practice', and 'People and Organisations'; year two modules such as 'Marketing Research', 'Consumer Behaviour' and an optional work placement year; final year modules include 'Strategic Brand Management', 'Marketing Communications', and 'Strategic Marketing Management'. Accreditations: The course is recognised by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body. They have commended Northumbria University for the ‘contemporary’ and ‘leading edge’ marketing content that is provided on the Marketing course. Future Careers: This degree will prepare graduates for a career in a wide range of sectors, including product management, brand development, digital marketing, service marketing, and marketing research. According to the university, 91% of their students are in work or further study within six months of graduation.For more information on this course, please visit the official course page.