BA Hons Business and Marketing

The Business and Marketing (BA Hons) course offered by Northumbria University provides an opportunity to engage with the practical realities of marketing in a highly interactive and integrative course. The students are enabled to broaden their understanding of the strategic and customer-facing functions of business and develop practical, transferable skills through the engagement of real-world projects and assignments.Course Content: The course content covers the core principles of Business and Marketing, including digital marketing, brand awareness, sales techniques, and planning and implementing marketing campaigns. The syllabus is designed to provide real-world exposure and includes various intellectual, practical, entrepreneurial, creative, and communication skills. Key Modules: Some of the key modules in this course include Fundamentals of Marketing, Entrepreneurship and Business Development, Contemporary Business Analytics, Digital Marketing, Global Business Environment, Advertising and Media, Ethics and Marketing, and Employability and Career Development. Accreditations: The final stage of this course offers Dual Award status, with students obtaining the CMI Level 5 Certificate in Management and Leadership upon graduation. Future Careers: The real-world approach adopted in this course prepares students for various roles in their future careers. Students can aspire to become Potential business leaders, creative marketers, project managers, human resources managers, operations managers, business analysts, or customer relationship managers. There is also an opportunity to work in large multinational firms, SMEs, innovative start-ups, charities, governmental or non-governmental organizations.For more information on this course, please visit the official course page.