MSc Marketing Management

The Marketing Management MSc at the University of Chester aims to enhance and enrich your understanding of the complexities of the marketing industry and equips you with the skills and mindset to thrive in a dynamic global business environment. This course merges theory and practice to create a unique learning experience where you can apply your knowledge in real-world situations.Course Content: Through this course, you will gain in-depth knowledge of several topics such as market research, consumer behaviour, brand management, and digital marketing. It will provide a strategic understanding of marketing management, with the integration of a dual emphasis on theoretical knowledge and industry practice seen in various settings. Key Modules: The Marketing Management MSc consists of various core topics including Marketing Strategy and Planning, Consumer Behaviour, Digital Marketing, Brand Management, and Market Research. In addition, you will work on a dissertation or business project that will help you apply your knowledge and skills in a realistic environment.Accreditations: The course is approved by the Chartered Institute of Marketing (CIM) and includes the CIM's Certificate in Professional Marketing as part of your studies.Future Careers: Graduates of the Marketing Management MSc have gone on to work in a wide range of careers such as brand management, marketing executives, digital marketing, market research, merchandising, and sales.For more information on this course, please visit the official course page.